Urban Decay Eyeshadow Primer Potion - Original
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£21.00
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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
£21.00
Customer Reviews
145 reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Urban Decay Eyeshadow Primer Potion
I purchased this as my usual benefit product was unavailable. A good product but a bit too dewy for my preference. I personally prefer the benefit stay don’t stay product
by Rosalyn Verified Purchase
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Good
Not a huge fan considering the price, does make my eye make up look good though!
by Amy Verified Purchase
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Great
A bit watery when I first got it for some reason but great eye primer. Did the job well, sets eyeshadow and prevents creasing
by Deborah Verified Purchase
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Grest
This is a great eye shadow primer. Easy to use and makes your eyeshadow stay on all day
by daria Verified Purchase
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Pleased
I bought this as I was very disappointed with another brand that I had bought. This is so much better. So easy to apply and primed my eyelids perfectly.
by Sue Verified Purchase
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Best eye primer
This is a staple item in my collection that I have used for years - can't be without!!
by Erin Verified Purchase
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Ok
I might have particularly oily eyelids, but they don’t completely prevent creasing.
by Miho Verified Purchase
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Poor
I’m so upset with this product! I wanted to love it, it’s virtually impossible to lay any eyeshadow on top of it, try to blend and it just comes off altogether
by Tanya Verified Purchase
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Insane
I would be lost without this in my makeup routine. It is such an amazing base for eyeshadow and colours are much more vibrant with this product - helps keep the eye look fresh all day!
by Hannah Verified Purchase
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Saviour for oily lids
I’ve used this daily for over 10 years and I use it on every makeup client too. The best eye primer for oily lids, ensuring eyeshadow doesn’t crease or fade for at least 8 hours. I’ll forever repurchase this.
by Leah Verified Purchase
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