L'Oréal Professionnel

L’Oréal Professionnel is designed by pros for pros with expert scientists and hair artists. They have selected top performing technologies and formulas allowing you to attain salon-worthy hair at home.

The Metal Detox range is designed to cleanse the hair of copper metals found in shower water, which can cause breakage and premature colour fade. The professional formula helps prevent from breakage by up to 97%* and enhances shine by up to 2x*. For maximum protection, ask your hairdresser for the exclusive first-step in-salon treatment.

*Instrumental test on Metal Detox Concentrated Oil.

SteamPod 3 by L’Oréal Professionnel is the go-to styler with its patented steam technology. From straight to wavy you can create versatile salon-worthy looks from the comfort of your own home. To use the tool, fill the built-in water tank with filtered water and adjust heat to preferred setting. Use the hair straightener in the direction of the arrows. Use on dry hair. Follow with the stylist-recommended SteamPod care routine.

Yes, Serie Expert has specific ranges for coloured hair such as Metal Detox & Vitamino Color to protect and maximise colour results.

Yes, Serie Expert Curl Expression is our range catered to hydrate, define and strengthen curly and coily hair.