Wet n Wild's product line – whether you choose to purchase a foundation, concealer, bronzer, or blusher – is suited to all different skin tones and is all-inclusive, so everyone can enjoy its products with ease. The brand believes their customers should spend their time creating fun and imaginative looks rather than wasting their time searching for a perfect colour match in a restricted collection. This is why the brand is known as a colour pioneer, stocking around 400 different shades.